Surrealism in graphic design

What do an apple and a computer have in common? Nothing really. But through the magic of surrealism, any graphic designer can merge unrelated concepts like these into an impactful, even understated, image.

In a moment, we’ll put on our x-ray vision glasses and reveal the surrealist bone structure beneath the skin of Apple’s logo, but before we get into branding, it’s important to understand what surrealism is—beyond the melted clocks and mixed up faces.

Read the source article at Logos, Web, Graphic Design & More.

Web design, web development, UI and UX: What’s the difference and which do you need?

What’s the difference between web design and development? And what about UI vs UX? What do these divisions mean? Why are there so many acronyms?? Don’t tech people want everything to be user friendly!?

If you’re new to getting a website designed, coming across the terminology of the tech industry can feel a lot like listening to a foreign language—except most foreign languages have rhyme and reason.

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Common WordPress mistakes you don’t realize you’re making (and how to fix them)

The WordPress CMS (that’s content management system) can be pretty good. In fact, it’s one of the most user-friendly platforms of its kind, with an intuitive dashboard that lets developers and non-developers alike customize and publish content with flexibility. But just because it’s easy to use doesn’t mean it’s entirely foolproof. When working with WordPress, users should be aware of mistakes that can compromise a site’s security and performance.

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The power of brand storytelling through design

Brand storytelling evokes an emotional reaction, while also incorporating facts about a business. We’ve moved way past the traditional marketing technique of stating, “Our product is the best, therefore you should buy it!” Now, people want to know why it’s the best, how it’s produced and who are the creators behind this product.

Why do they want to know? Because people love a good story.

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How great design actually makes things work better

We’ve been told “it’s what’s on the inside that counts,” but what if that’s not completely true? What if the outside counts, too? What if you can judge a book by its cover and what if beauty is much, much more than skin-deep?

If you put the pieces together from various studies on neurology, psychology, usability and even human evolution, you’ll see the true value of appearances—the one the fairy tales don’t want you to see.

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Creating a Carlsberg brand to last for “the next 50 years”

Taxi Studio’s relationship with Carlsberg dates back to 2010, when the agency was brought in to help tackle the company’s lacklustre sales and football lad image. Carlsberg wasn’t the only lager brand having problems at the time – the market as a whole had also been in decline, thanks to a more health conscious public reducing their alcohol consumption and the simultaneous rise of the craft beer brigade.

Read the source article at The best in creativity

What it was like to give a demo to Steve Jobs

His eyes met mine. Over the years, many people have commented on Steve’s special ability to tell you something, whatever it was, no matter how implausible, and make you believe it. This reality distortion field, the RDF, has become legendary. Yet, in the moment Steve fixed his eyes on me, I felt an opposite force, the RDF with the polarity reversed. Like flipping on a light switch, Steve had turned on a no-nonsense zone around himself, one that banished all flummery and neutralised all pretense.

Read the source article at The best in creativity

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