Creating a Carlsberg brand to last for “the next 50 years”

Creating a Carlsberg brand to last for “the next 50 years”

Taxi Studio’s relationship with Carlsberg dates back to 2010, when the agency was brought in to help tackle the company’s lacklustre sales and football lad image. Carlsberg wasn’t the only lager brand having problems at the time – the market as a whole had also been in decline, thanks to a more health conscious public reducing their alcohol consumption and the simultaneous rise of the craft beer brigade.

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