Google responsive display ads roll out as new default display format

Google responsive display ads roll out as new default display format

Google announced this week that responsive display ads (RDA) will be rolling out to all advertisers over the next few months.

Much like Google’s responsive search ads, advertisers provide several inputs and the ads get assembled on the fly by Google’s machine learning algorithms.

Advertisers can add up to 15 images, five headlines, five descriptions and five logos for responsive display ads.

Read the source article at Search Engine Land

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