Google responsive display ads roll out as new default display format

Google announced this week that responsive display ads (RDA) will be rolling out to all advertisers over the next few months.

Much like Google’s responsive search ads, advertisers provide several inputs and the ads get assembled on the fly by Google’s machine learning algorithms.

Advertisers can add up to 15 images, five headlines, five descriptions and five logos for responsive display ads.

Read the source article at Search Engine Land

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Website Marketing Essentials

To succeed in your online marketing efforts, your digital marketing agency will need to keep work hard and smart. However, it is important to make sure that the work you put in will have an impact. If they aren’t working smart correctly, then there really is not point at all. The following article offers tips and techniques on internet promotion.

Read the source article at SEO Lynchburg

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The Font Loading Checklist

When we look back at the last few years that we’ve spent learning everything we could about web fonts and how web fonts load, we can distill it all down to a small checklist of ideals that we continue to chase. Our goal as web developers is to maximize the experience and raise user expectations to the level of what the web is capable of delivering, but also to manage our performance budgets to ensure that we are fulfilling the promise of the web—it’s ubiquity.

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Single Page Web Design: Trends, Tips & Ux Advice


So you’re thinking about a single page web design. While this approach has its limitations, it can be very useful for certain purposes. Usually, these websites are used as a sort of a presentation for a company, a product or an independent artist or entrepreneur. So it’s not uncommon to see product sites, specified business offerings, portfolio pages or even some business websites laid out as a single page.

Read the source article at JUST™ Creative

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Instagram fights back against fake accounts & bad actors with new safety tools

Accounts with large audiences will soon have ‘About this Account’ information that publicly lists the date the account was created, ads it is running and more.

In the coming weeks, Instagram will be rolling out three new security measures designed to safeguard itself against fake accounts and create more secure login channels to keep existing accounts from being hacked.

Read the source article at Marketing Land

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Learn to love change and embrace the chaos

“Who are you?” said the Caterpillar. “I – I hardly know, Sir, just at present,” Alice replied rather shyly, “at least I know who I was when I got up this morning, but I think I must have changed several times since then.” Lewis Carroll

Change is hard. Instability, volatility, fear of losing our roles, our relevance, our identities, our sense of control, it’s bewildering and disorientating – like being on a rollercoaster that we didn’t ask to ride.

Read the source article at The best in creativity

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There is no reason to manage bids manually

When it comes to bid management, let the machines do the heavy lifting, advises contributor Frederick Vallaeys. Here’s why it’s best to automate the tedious work humans used to do to calculate CPC.

Bid management is not traditionally thought to be part of a marketing job so why do so many search marketers manage a handful of bids? How did bid management creep into the job description?

I believe the task rose out of necessity because when pay-per-click (PPC) took off in the early 2000s, ad platforms spoke a different language than their advertisers. Where AdWords (now Google Ads) wanted advertisers to set a maximum cost per click (CPC), the companies advertisers represented were more concerned with driving visibility, making sales and getting leads.  These were things better defined through a target rank, cost per acquisition (CPA) or return on advertising spend (ROAS).

To bridge the disconnect, the people managing the accounts had to do the math to convert business goals into the type of bids Google needed. And that’s why managing bids became a core part of search marketing.

Fast forward 18 years and I feel it’s time to stop managing bids manually. In this post, I’ll cover the easiest automated bidding options to start with and in part 2, I’ll cover the most common automation pitfalls to avoid.

Read the source article at Search Engine Land

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