Is your logo for your business or for your clients? Sometimes that is hard to answer seeing that it needs carry the business’ persona but appeal to your market. Where the two intersect is the ideal place I guess.
We found this article that demonstrate exactly how much influence an audience’s opinion has on a brand’s logo.
At the start of 2018, Leeds United found itself in trouble after it unveiled, and almost instantly scrapped, a new badge. A petition against the redesigned crest, which replaced the 20-year-old rose and initials with a headless torso and clenched fist, was launched immediately, attracting more than 70,000 signatures and a flurry of outraged tabloid coverage. Barely a week after revealing the new design, the club withdrew it. A replacement is yet to be announced.