Streamlining The User’s Path

Streamlining The User’s Path

Designing a website user interface is all about human instinct, beauty and functionality and how to combine them into one great user experience.

To purchase products online, people need to understand what an ecommerce website sells and find an item they are interested in. Some may search for a product if they know precisely what they want, but many more rely on browsing to discover what products are available and which best suit their needs. Usable homepages, category pages, and listing pages are critical to the browsing experience.

Read the source article at Nielsen Norman Group

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