UI/UX DesignWebsite

“A 151-page website with an organic search engagement rate of 81%.”


Bluestone is an international B2B speciality chemical production and distribution company that provides custom performance chemicals to companies operating in a wide variety of industries.

Services we provided

The challenge

Bluestone approached us for a rebuild and refresh of their website. The challenge with this project was to effectively modernise and streamline both the functionality and design of the website, allowing for it to serve as a detailed, interconnected catalogue of their 96 products that can be browsed by both chemical and industry.

The solution

To enhance the website user experience, we recommended a streamlined UI/UX design for easy navigation through the extensive product catalogue. The execution of this design involved custom-built pages with cross-linking capabilities, ensuring seamless transitions and optimal relevance in the browsing process.

The result

We built a 151-page website which achieved an organic search traffic engagement rate of 81%, meaning that 81% of the users who landed on the website via organic search engaged further by taking action on the page.

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