“A 151-page website with an organic search engagement rate of 81%.”
Project Overview
The challenge
Bluestone approached us for a rebuild and refresh of their website. The challenge with this project was to effectively modernise and streamline both the functionality and design of the website, allowing for it to serve as a detailed, interconnected catalogue of their 96 products that can be browsed by both chemical and industry.
The solution
To enhance the website user experience, we recommended a streamlined UI/UX design for easy navigation through the extensive product catalogue. The execution of this design involved custom-built pages with cross-linking capabilities, ensuring seamless transitions and optimal relevance in the browsing process. The relaunch of the website was partnered with a paid advertising and organic social media campaign that would help bring the relaunch to the largest audience possible.
The result