“A 151-page website with an organic search engagement rate of 81%.”​

Client:

Bluestone Metals & Chemicals

Industry: Specialty Metals & Chemicals Supply
Year: 2023
Project Type: Website Design & Development
Scope
Website UI/UX Design
Website Rebuild
Pay Per Click Campaign
SEO Optimisation
Social Media Marketing

Project Overview

The challenge

Bluestone approached us for a rebuild and refresh of their website. The challenge with this project was to effectively modernise and streamline both the functionality and design of the website, allowing for it to serve as a detailed, interconnected catalogue of their 96 products that can be browsed by both chemical and industry.

The solution

To enhance the website user experience, we recommended a streamlined UI/UX design for easy navigation through the extensive product catalogue. The execution of this design involved custom-built pages with cross-linking capabilities, ensuring seamless transitions and optimal relevance in the browsing process. The relaunch of the website was partnered with a paid advertising and organic social media campaign that would help bring the relaunch to the largest audience possible.

The result

We built a 151-page website which achieved an organic search traffic engagement rate of 81%, meaning that 81% of the users who landed on the website via organic search engaged further by taking action on the page.

Let’s build bold solutions
that deliver real impact

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Let’s build something lekker

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