Creating brands that go beyond logos.
Branding defines how your business is recognised.
The evolution of Herotel Business’ visual expression
Fixed Wireless Internet
Herotel Business [2025]
A brand identity refresh to establish a robust personality
Non-profit organisation
Cubecom [2023]
Making a bold and heroic statement
Non-profit Organisations
Atlanta Fire Rescue Foundation [2024]
Reflecting the brand’s story and founders in a recognisable style
Non-profit Organisations
Duikerfontein Vine Nursery [2024]
We develop brand identity, positioning, and visual expression.
How you choose to portray your business to the world says a lot about your brand. Are you aiming for elegance and luxury? For relaxed and approachable? Whatever direction you take, it comes down to intentionality. Because how you depict your brand shapes how your audience views you.
We are a Cape Town-based digital agency that genuinely cares about building your brand. We work with you to ensure your brand voice is sharp and consistent, and speaks with purpose at every touchpoint.
Why? Because we understand what it takes to build an enduring brand.
Whether it’s a name, a logo, or a full brand identity, we ensure every element is designed to clarify your brand positioning so you appeal to the right audience.
Clients we’ve worked with







Branding
Brand Positioning
Brand Identity
Brand Guidelines
Logo Design
We dive into the heart of what drives your brand, using that to define how to position you in the market so that your audience understands why you matter.
Through strategic thinking and bold design, we mould your brand identity to reflect who you are so you resonate with your audience.
We develop clear, visual brand guidelines that define how your brand looks, sounds, and feels, ensuring branding consistency across every piece of communication.
Our designers love to create distinct, memorable logos that capture your brand’s essence and communicate your values at a glance.
Services
Branding Services
Brand Positioning
We dive into the heart of what drives your brand, using that to define how to position you in the market so that your audience understands why you matter.
Recommended by industry leaders
Always a pleasure working with the Chey team. The team really takes the time to understand your brand which makes the work very easy. The designs are fresh and talk to your specific target market and Bev gracefully pulls it all together as the account manager.
Working with Cheymaxim on the redesign of the AGOF EBN website has been incredibly smooth. They are so professional, creative and really responsive to our needs.
Their clear communication throughout the process and attention to detail at every phase of the project is evidence of their commitment to high quality and top tier service deliver. Thank you Chey!
The team is a team of super stars!!!
They are so friendly and so kind. We have enjoyed working with Chey Maxim so much on the design of our website.
Big ups guys and I wish your company so much growth!