Great email marketing works the same way. It invites your reader closer, not just to learn about your brand, but to feel part of its unfolding.
So sit back and join us as we explore how you can build brand identity and increase brand awareness through thoughtful, human-centred email campaigns and newsletters that feel less like a broadcast and more like a conversation.
Always start with “hello”
First impressions matter, and the welcome email is your digital handshake.
Welcome emails are more than a polite hello. They’re your first shot at introducing your voice, values, and vision to someone who’s just said “yes” to hearing from you. Whether it’s a simple note of thanks, a short brand story, or a curated roundup of what to expect next, your welcome email sets the tone for your email marketing relationship.
In fact, welcome emails boast some of the highest open rates—making them one of the most effective ways to increase brand awareness early in your customer journey.
Think of it as the foundation of your email campaigns. Keep the tone warm, the visuals consistent with your brand identity, and the message crystal clear: here’s who we are, and here’s what we’re about.
Humanising your brand
Emails aren’t just for selling. They’re for connecting.
Your brand has people behind it. And people connect with people. Bring your team into the inbox. Use videos to showcase your behind-the-scenes, from product creation to office rituals. Share photos from your latest team outing. Introduce the humans who answer the customer service emails.
Up to 90% of your audience considers authenticity a key factor when choosing a brand. So when your email newsletters reflect the people behind your logo, it becomes more than marketing, it becomes the start of the sales funnel. In the age of automation, the human touch makes all the difference.
It’s not all about you
It’s tempting to make your emails all about your business, but the most engaging email campaigns often flip the spotlight.
Show your product or service in the hands of real customers. Feature user-generated content, testimonials, or customer stories. Celebrate the people who make your brand part of their daily lives.
Brands that incorporate user-generated content in their email campaigns not only foster deeper connection, they also build authenticity; something that helps turn casual readers into brand advocates.
Not only does this increase brand awareness through social proof, but it also deepens connection by letting subscribers see themselves in your story.
Share your WHOLE story
Email works best when it’s part of a bigger, unified brand narrative. And your newsletter can help you tell the entire brand story.
Highlight recent Instagram content, link out to behind-the-scenes videos, or invite subscribers to a live event or podcast. Email is a powerful centrepiece, but brand awareness grows when every channel works together.
Incorporating consistent branding (logo, colour palette, tone) across emails and digital touchpoints can boost brand recognition by up to 80%.
But you can create a seamless experience that reinforces your brand identity across every touchpoint and watch as your message sticks, when your newsletter becomes a central part of your brand narrative.
Enrich your reader’s life
Great newsletters are a gift; not a grab.
Treat your newsletter like a product in its own right. What can your audience take away without spending a cent? Is it insight? Inspiration? A fresh perspective?
The most beloved email newsletters deliver something useful, delightful, or thought-provoking just because. When people come to value what you offer freely, they’re far more likely to pay attention (and pay money) when the time is right.
Brands that focus on providing consistent value through email campaigns are 5.7x more likely to retain loyal customers. That’s the real (earned) magic of brand loyalty.
Start turning your newsletters into brand journeys
When done with care, email campaigns and newsletters are more than tools; they’re experiences. They invite your audience into a story they want to be part of.
At Cheymaxim, we help businesses shape email strategies that feel intentional, personal, and aligned with who you really are. Because brand awareness isn’t built in the subject line; it’s built in the moments that make someone feel seen, heard, and connected.
Need help turning your emails into brand assets? Let’s build your email strategy, together.
