Friedman & Cohen experienced a 90% increase in ROAS and a 43% reduction in cost per conversion
Project Overview
The challenge
Friedman & Cohen approached us to drive sales growth for their eCommerce store through a focused Google Ads strategy. The primary goal was to improve key cost and conversion metrics, ultimately increasing their return on ad spend (ROAS).
We aimed to attract a high-quality audience, optimise ad spend, and ensure a seamless user experience that would increase the likelihood of successful checkouts. The challenge was to refine the approach to maximise efficiency and profitability while maintaining steady sales growth.
The solution
After optimising the UX/UI of their eCommerce store and improving its technical SEO foundations, we implemented a multi-faceted Google Ads strategy tailored to the South African retail landscape. The strategy was aimed at driving increased sales and improve ROAS for Friedman & Cohen’s eCommerce store. Our approach combined the strengths of several Google Ads campaign types, each designed to meet specific objectives.
Our Google Ads focused on achieving high click-through rates (CTR), lowering cost-per-click (CPC), and maximising conversion rates.
The result
Let’s build bold solutions
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Your vision. Our expertise. Shaping what matters.
Let’s get started.
Your vision. Our expertise. Shaping what matters.
Let’s get started.
Your vision. Our expertise. Shaping what matters.
Let’s get started.
Your vision. Our expertise. Shaping what matters.
Let’s get started.