“We created 10 gamified experiences that drew 22k entries through paid social media and email campaigns.”

Client: The Rhino-Ria Island Adventure

Industry: Healthcare

Year: 2020

Project Type: Social Media Marketing Campaign

Scope

3D Animation & Design

Website Development

Campaign Strategy

Paid Social Media

Game Design and Development

Project Overview

The challenge

The challenge we faced during this campaign was to create a way to market and promote medications for various seasonal illnesses in a way that would not violate the restrictions placed on advertising medications to the public. To do this, we wanted to drive active engagement with gamified experiences on the Rhino-Ria Puzzle Adventure landing page.

The solution

We put together a comprehensive strategy that included gamified experiences that would educate on the alleviation of certain symptoms, where characters would stand in for medications. This meant that a storytelling approach became the main pillar of communication during the campaign, while incentives were given for playing the game through prizes. As part of the campaign, we used paid social media to help get as many players onto the site and engaged with the puzzle.

The result

The Rhino-Ria Puzzle Adventure called on users to become cold, flu, and allergy symptom fighters in The Symptoms National Park. They encountered Rhino-Ria on their first puzzle adventure and were introduced to the symptoms that would be defeated in the duration of the campaign. Each puzzle adventure thereafter educated users on the role of characters within The Academy of Defences and how they would fight back Rhino-Ria’s symptoms. We created 10 gamified experiences that drew 22k entries through paid social media and email campaigns.