Global Accommodation

Google AdsSEO

“Organic website traffic increased by 98.8% in the first year and another 28% in the 7 months that followed.”

Global Accommodation

A global B2B travel solutions provider with over 1,000,000 hotel/accommodation options in 195 counties.

Services we provided

The challenge

Global Accommodation approached us for a rebrand and redesign of their website in order to present a stronger corporate image (to cater to their B2B client base) and create an intuitive website that would simplify lead generation. The challenge in doing a complete website overhaul was that their existing website had low organic traffic and new traffic would need to be generated with the rebuilt website.

The solution

To improve their organic website rankings, we advocated for a content-marketing SEO strategy where ranking opportunities are created through helpful blogs that utilise industry-relevant keywords. By growing the content base for the client, we would increase the number of keywords for which Global Accommodation ranked organically and thereby generate traffic towards the website.

The SEO strategy also involved optimising landing pages for Google ads to improve ad quality scores for the client. By doing this the ad assets would speak more closely to the on-page content that potential clients would find on the landing pages and improve conversion rates.

The result

Through the content marketing strategy, the website traffic increased by 98.8% in the first year (month 0 – month 12) and another 28% in the 7 months that followed (month 12 up until the writing of this showcase). The total amount of ranking keywords also increased twelvefold in this 19-month period through the addition of keyword-rich content.

Landing pages were injected with keywords to match up to the Google Ads assets, leading to a 74% engagement rate for users from Google Ad campaigns. In the 3 months leading up to the compilation of this showcase, the click-through rates on Google Ads increased by 24%, with a 140% increase in conversion rates from Ads over the same period

Landing pages were injected with keywords to increase Google Ads scores

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