“Organic website traffic increased by 98.8% in the first year and another 28% in the 7 months that followed.”
Project Overview
The challenge
Global Accommodation approached us for a rebrand and redesign of their website in order to present a stronger corporate image (to cater to their B2B client base) and create an intuitive website that would simplify lead generation. The challenge in doing a complete website overhaul was that their existing website had low organic traffic and new traffic would need to be generated with the rebuilt website.
The solution
To improve their organic website rankings, we advocated for a content-marketing SEO strategy where ranking opportunities are created through helpful blogs that utilise industry-relevant keywords. By growing the content base for the client, we would increase the number of keywords for which Global Accommodation ranked organically and thereby generate traffic towards the website.
The SEO strategy also involved optimising landing pages for Google ads to improve ad quality scores for the client. By doing this the ad assets would speak more closely to the on-page content that potential clients would find on the landing pages and improve conversion rates.
This strategy was supported further by social media campaigns and the launch of a monthly newsletter that would ensure the company’s work got in front of a larger audience than ever before.
The result
Through the content marketing strategy, the website traffic increased by 98.8% in the first year (month 0 – month 12) and another 28% in the 7 months that followed (month 12 up until the writing of this showcase). The total amount of ranking keywords also increased twelvefold in this 19-month period through the addition of keyword-rich content.
Landing pages were injected with keywords to increase Google Ads scores
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Your vision. Our expertise. Shaping what matters.
Let’s get started.
Your vision. Our expertise. Shaping what matters.
Let’s get started.
Your vision. Our expertise. Shaping what matters.
Let’s get started.