Social Community Crafting
Build communities of loyal and engaged followers who amplify your brand's reach through carefully crafted social media content and authentic community management. Engage with your target audience in meaningful ways that facilitate conversions.
01.Organic Social Media: Building Authentic Communities
At Cheymaxim, we believe that the best relationships are nurtured over time, which is why our organic social media strategies focus on building authentic connections with your audience. Our expertly-crafted content and community management strategies ensure that your brand isn’t just another logo on the feed but an active, engaging member of a broader community.
02.Paid Social Media: Amplifying Your Reach
Sometimes, you need to go beyond the organic reach to tap into new audience segments or drive specific business goals. That’s where our paid social media strategies come in. By leveraging targeted ads, sponsored content, and smart budget allocation, we amplify your brand’s reach, ensuring that your message hits home, every time.
03.B2B Strategies: Positioning You as Industry Leaders
In the B2B space, social media is more than just a tool; it’s a handshake, a first impression, and an ongoing relationship all rolled into one. Our B2B strategies focus on establishing your brand as an industry leader through professional networks like LinkedIn and community forums. From thought leadership content to focused engagement strategies, we create business-to-business connections that matter.
04.B2C Strategies: Building Brand Credibility via Thought Leadership
For B2C markets, social media offers a playground of opportunities to create memorable brand experiences. Whether it’s through interactive Instagram Stories, viral TikTok challenges, or value-driven Facebook communities, our B2C strategies aim to turn your customers into evangelists who amplify your brand across their social circles.
- Methodology:
Crafting Your Social Success Story
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Defining Objectives
We start with the end in mind—whether you’re after brand awareness, lead generation, or robust community engagement, we align your social media goals with your overarching business objectives. -
Identifying Your Audience
We dive deep into audience analytics to understand who you’re talking to by developing personas that align closely to your target market. From targeting key decision-makers in B2B sectors to influencers and the general public in B2C markets, we make sure your message resonates where it matters most.
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Content Strategy: More than Just Posts
Your content needs to do more than just exist; it needs to perform. We craft compelling, relevant, and valuable content based on strategic content pillars using post types aimed at engaging your target audience: from thought leadership articles to live videos and more. -
Advanced Techniques for a Dynamic Strategy
We utilise advanced techniques like social listening, hashtag research, and more to ensure that you’re not just a part of the conversation, but leading it.
- Our Services:
All-in-One Social Community Crafting
From strategic planning to live campaign reports, we've got you covered. Our services include:
01.Social Media Content Strategy
02.Planning & Implementation
03.Media Monitoring (Hashtags, Competitors and Social Listening)
04.Community Management
05.Employee Advocacy Guidance
06.Management of Organic and Paid Social Media Advertising Campaigns
07.Advanced Social Media Conversion Tracking and Reporting
08.Feedback & Adaption Workshops
09.On a Case-To-Case Evaluation, Establishing Brands on Emerging or Niche Platforms
The Platforms We Leverage to Amplify Your Brand
01.Meta Ads (Facebook & Instagram)
Understanding the psyche of the consumer is crucial, and no platforms provide a more granular level of targeting than Facebook and Instagram. Not only do we capitalise on interest and behaviour-based targeting, but we also delve deep into custom, remarketing, and lookalike audiences. Our constant A/B testing ensures that we are always honing in on your most profitable customer segments.
02.LinkedIn Ads
When it comes to B2B interactions, LinkedIn stands as the unchallenged king of professional networking. By leveraging advanced targeting features—ranging from job titles and industry to company size—we deliver highly personalised messages to your desired audience. Our strategies employ LinkedIn Sales Navigator and sponsored content to help you break through the noise and directly engage key decision-makers.
03.Twitter
In a world where news breaks in 280 characters or less, Twitter offers a unique landscape for real-time engagement. Beyond just following trending topics, we focus on niche keyword targeting and leverage the power of Twitter lists and hashtags to place your brand in front of an actively engaged audience.
04.TikTok
Don’t let its youth-oriented persona fool you; TikTok offers unparalleled opportunities for viral content. Known for its high engagement rates, this platform allows brands to tap into a highly dynamic and interactive audience. With features like TikTok Challenges and in-feed ads, we strategise to make your brand not just viewed but also participated in and shared.
05.YouTube
Video content remains one of the most impactful forms of media. On YouTube, we implement strategies ranging from keyword-targeted video SEO to influencer partnerships. Whether it’s developing how-to guides, product demos, or compelling storytelling narratives, we create content that doesn’t just inform but also entertains and engages.
06.Pinterest
Ideal for B2C brands, especially in the lifestyle, fashion, and home decor sectors, Pinterest offers a unique visual platform to showcase your products. Through promoted Pins and targeted keyword campaigns, we turn casual browsers into dedicated buyers by leveraging the platform’s high-intent user base.
07.Reddit & Quora
Often overlooked, these platforms offer a treasure trove of opportunities for organic engagement in specialised communities. From Reddit’s more casual, colloquial setting to Quora’s position as a hidden gem for B2B knowledge sharing, we can help you build your brand’s authority and thought leadership in a more interactive, community-driven setting.
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Social Media Retargeting Strategies
Retargeting is not just a modern buzzword; it’s a game-changing strategy that allows us to re-engage visitors who have previously interacted with your brand, whether that was on your website, social media accounts, or through other marketing channels. At Cheymaxim, we don’t just deploy pixels for the sake of it; we make every pixel count.
Pixel-Perfect Targeting
We work with every kind of pixel—from Facebook’s Pixel to LinkedIn’s Insight Tag and Google’s tracking codes—ensuring optimal data collection. These pixels allow us to track user behavior across various touchpoints, forming the basis for well-targeted and highly customised retargeting campaigns.
Dynamic Segmentation
Why serve the same content to everyone? We specialise in segmenting your audience based on their previous interactions with your brand, be it page visits, abandoned carts, or social media engagement. This allows us to create retargeting campaigns that feel personalised and relevant, rather than intrusive.
Multi-Platform Retargeting
Not all platforms are created equal, and neither are all customers. That's why we utilise multi-platform retargeting strategies, from Facebook to Instagram to LinkedIn and even Google Display Network, ensuring that your brand stays top-of-mind, no matter where your audience hangs out online.
