“'More than double the social media engagement from the previous campaign.”
Client: Jakes Gerwel Fellowship
Industry: Non-profit Organisations
Year: 2021
Project Type: Social Media Marketing Campaign
Scope
Communication Strategy
Campaign Look & Feel Development
Event and Stage Collateral
Social Media Marketing
Digital Ads
Event Landing Page Development
Project Overview
The challenge
As with many other things in the time of the COVID-19 pandemic, digital technology became necessary to bring people together. The challenge we faced was in driving digital signups to the virtual Summit 2021 event. To do this we needed to keep the online experience engaging to drive ecosystem partner buy-in.
The solution
We conceptualised an omni-channel communication strategy that would reach relevant potential Pan-African attendees. We also created digital collateral for online meeting rooms and optimised user journeys, as well as email funnels, social media content, and digital ads to better facilitate conversions (event attendance).
The result
We achieved 134 event responses with great organic success on Facebook (320 link clicks) and Instagram (23.3% engagement rate).
Social Media Engagement grew by more than 100% from the 2020 campaign
Let’s build bold solutions
that deliver real impact
Your vision. Our expertise. Shaping what matters.
Let’s get started.
Your vision. Our expertise. Shaping what matters.
Let’s get started.
Your vision. Our expertise. Shaping what matters.
Let’s get started.
Your vision. Our expertise. Shaping what matters.
Let’s get started.
Your vision. Our expertise. Shaping what matters.
Let’s get started.
Your vision. Our expertise. Shaping what matters.
Let’s get started.
Your vision. Our expertise. Shaping what matters.
Let’s get started.
Your vision. Our expertise. Shaping what matters.
Let’s get started.
Your vision. Our expertise. Shaping what matters.
Let’s get started.