Jakes Gerwel Fellowship
CampaignGraphic Design
“'More than double the social media engagement from the previous campaign.”
Jakes Gerwel Fellowship
Jakes Gerwel Fellowship is a full university scholarship that provides extensive mentoring and leadership development for top learners with a passion for teaching and education.
Services we provided
- Communication Strategy
- Campaign Look & Feel Development
- Event and Stage Collateral
- Social Media Marketing
- Digital Ads
- Event Landing Page Development
The challenge
As with many other things in the time of the COVID-19 pandemic, digital technology became necessary to bring people together. The challenge we faced was in driving digital signups to the virtual Summit 2021 event. To do this we needed to keep the online experience engaging to drive ecosystem partner buy-in.
The solution
We conceptualised an omni-channel communication strategy that would reach relevant potential Pan-African attendees. We also created digital collateral for online meeting rooms and optimised user journeys and email funnels to better facilitate conversions (event attendance).
The result
We achieved 134 event responses with great organic success on Facebook (320 link clicks) and Instagram (23.3% engagement rate).
Social Media Engagement grew by more than 100% from the 2020 campaign
