“Social media engagement grew by more than 100% from the previous campaign.”
Client: AfriJams Festival of Ideas
Industry: Non-profit Organisations
Year: 2021
Project Type: Social Media Marketing Campaign
Scope
Digital Strategy
Event Collateral
Social Media
Print Collateral
Digital Media Assets
Project Overview
The challenge
One of the greatest challenges the client faced was translating their in-person Jamboree event into an entirely digital event due to the effects of COVID-19. They also needed to develop a new campaign identity for this iteration of Jamboree, which reflected their theme of “Digitalisation, Collaboration & Sustainability”.
The solution
To address this challenge, we created an omni-channel communication strategy that would maximise the digital reach, and engage members of the wider Allan Gray Orbis Foundation ecosystem. We employed paid social media marketing and designed branded stage decals for select members involved in the streaming of the events from remote locations.
The result
Social media engagement on event content grew by more than 100% from the 2020 campaign. Twitter was also a great success as we more than tripled retweets compared to the 2020 campaign. During the event, the ‘hashtag #AfriJam was trending’ in South Africa.
Let’s build bold solutions
that deliver real impact
Your vision. Our expertise. Shaping what matters.
Let’s get started.
Your vision. Our expertise. Shaping what matters.
Let’s get started.
Your vision. Our expertise. Shaping what matters.
Let’s get started.
Your vision. Our expertise. Shaping what matters.
Let’s get started.
Your vision. Our expertise. Shaping what matters.
Let’s get started.
Your vision. Our expertise. Shaping what matters.
Let’s get started.
Your vision. Our expertise. Shaping what matters.
Let’s get started.
Your vision. Our expertise. Shaping what matters.
Let’s get started.
Your vision. Our expertise. Shaping what matters.
Let’s get started.