Cubecom

BrandingGraphic Design

“A unique brand logo that speaks to the essence of who they are and what they do.”

Cubecom

Cubecom is a South African-based engineering firm that manufactures communication systems for satellites.

Services we provided

The challenge

Cubecom initially sought a comprehensive website upgrade. However, amid the project’s initiation, we proposed a brand identity refresh to establish a robust personality that would serve as a stronger foundation for the website and ensure consistency throughout the entire brand.

The solution

The client had an existing logo font, and our proposal involved enhancing this with a brand device that would enrich the depth of the logo by enabling it to effectively communicate the essence of the brand.

The result

The final design featured a cube composed of lines symbolising information, waves, and the Doppler Effect, speaking directly to the client’s work with communication systems. Notably, the orange lines on the right side of the cube formed a dynamic triangular arrow, adding movement and guiding attention towards the ‘Cubecom’ text.

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