Paid Advertising
Get Your Message Out There with Paid Advertising
When you want your audience to notice you, it’s often a good idea to include a paid strategy in your digital marketing efforts. But you don’t want to be throwing money at a hashed message with a too-wide net that ends up catching the wrong fish. No, you want three uncompromisable things: the right audience to receive the right message on the right platform. We’re here to make that happen.
Get Your Brand Seen with Paid Advertising
Google Ads (PPC)
In many industries, sponsored Google Ads are one of the most effective ways to get your brand in front of your target audience. We’ve found great success with our B2B clients - especially those with highly niche service offerings. Google Ads allow advertisers to find potential customers through keyword-related searches, that are predetermined and give them the competitive edge.
Social Media Ads
While Google Ads are a great way to use paid media to get your potential clients to come to you, social media is a surefire way to get your brand in front of them on the platforms they like to use. With audience targeting and an array of ad types, there are many ways to reach your target audience effectively.
Ad Strategies That Bring a Return on Advertising Spend
More than just pushing out ads and seeing what sticks, we take a complete approach to digital advertising where each ad is conceptualised, developed and monitored to make sure you get the best value for your ad spend.
Tell the world who you are
Sometimes, getting noticed in the digital landscape is your brand’s first priority. We create brand awareness ads that help you get noticed.
Get people to visit your website
Beyond making sure your brand is recognised, you also want to make sure that your target audience takes the next step to your website or social media page.
Make people fall in love with your brand
With engagement ads, the goal is to generate interactions with your brand beyond a simple visit. These ads reflect an interest in your brand and its story or offering.
Get business enquiries from relevant people
Finally at the end of the paid advertising journey lies conversion ads that aim to get your qualified target audience to submit a lead form or make a purchase that will result in revenue for your business.
Data-driven advertising for maximum efficiency
Ad analytics
We’ll be sure to continuously measure the success rates of your advertisements to ensure that we can refine and optimise the ads to bring you the best value.
Campaign tracking and attribution
We continuously measure campaign performance by isolating result indicators and applying iterative optimisation to cost and conversion factors that save you time and money.
Reporting and analytics
From cost per mile (CPM) to revenue and goal attribution, gearing our analysis models toward achieving and reporting on your business objectives is what we do best.
Reporting and Measurement
Knowing whether your ads are driving revenue for your business is crucial. We take time and care to help you understand the performance of your ads and just how well they are doing in bringing in new business.
Ready to get your brand out there?
Get in touch with an Account Manager who will explain our paid media service offering and help you decide which type of digital advertising is best for your business requirements.