We gave Herotel Business the digital presence and framework it needed to grow, compete, and build a distinct reputation in the B2B market.
Project Overview
The challenge
Herotel Business approached us with a focused objective and a complex mandate.
As the B2B division of one of South Africa’s largest connectivity providers, it had outgrown the digital footprint of its parent brand. While already serving SMEs and enterprise clients nationwide, its online presence did not reflect the scale, technical depth, or commercial focus of its offering.
The business needed to reposition itself as a focused, standalone brand, while building a digital platform capable of supporting active marketing and enquiry generation through social media marketing campaigns. It needed to guide prospective customers toward action, whether checking coverage, exploring solutions, or initiating contact.
The goal was to build a dedicated platform that could support credibility, structured user journeys, and future lead-generation activity.
The solution
We began with site architecture, restructuring the platform around Herotel Business’s service lines and commercial priorities. The flow was designed to guide users toward clear calls to action rather than passive browsing.
Wireframes and UX planning focused on reducing friction and surfacing relevant information quickly, helping different business audiences navigate directly to solutions that fit their needs.
The visual identity was refined into a cohesive digital system that aligned with the division’s positioning in the B2B market.
The site was built on a scalable CMS with analytics integrations to support performance tracking and ongoing refinement. The “Check My Coverage” tool was embedded directly into the user journey, turning the website into a functional conversion point.
Alongside the platform build, we supported paid and organic social media campaigns aligned to key offerings, driving targeted traffic back to the site and reinforcing its core conversion pathways.
The result
Herotel Business now operates with a dedicated digital platform structured to support visibility, credibility, and enquiry.
The integration of defined calls to action and the embedded “Check My Coverage” tool has transformed the website from a static brand presence into a functional entry point for prospective clients.
The scalable CMS gives the internal team control over updates and expansion, while analytics integrations provide clear visibility into user behaviour and campaign performance.
With paid and organic social activity driving traffic back to these conversion pathways, the platform now serves as the central hub within Herotel Business’s broader digital growth efforts.
With a dedicated platform in place, Herotel Business is now positioned to grow and compete on its own terms
Let’s build bold solutions
that deliver real impact
Your vision. Our expertise. Shaping what matters.
Let’s get started.
Your vision. Our expertise. Shaping what matters.
Let’s get started.
Your vision. Our expertise. Shaping what matters.
Let’s get started.
Your vision. Our expertise. Shaping what matters.
Let’s get started.