We gave Herotel Business the digital presence and framework it needed to grow, compete, and build a distinct reputation in the B2B market.
Project Overview
The challenge
Herotel Business approached us with a focused objective and a complex mandate.
As the business-to-business arm of one of South Africa’s largest connectivity providers, it had outgrown the confines of its parent brand’s digital footprint. Formed through the integration of VTN Communications, Herotel Wholesale, and Herotel Transmission, the division had already been serving SMEs and enterprise clients across the country — but its brand identity and online presence hadn’t kept pace with its evolution.
Its digital presence, still tied to the broader Herotel brand, no longer reflected the scale or focus of its enterprise offering. This was a turning point. The business needed to reposition itself within the market as a focused, standalone brand: technically capable, operationally distinct, and aligned with the needs of South African companies in a rapidly changing digital landscape.
The immediate goal was to develop a dedicated website that could communicate the offering with clarity, integrate seamlessly with tools like the Check My Coverage feature, and equip prospective customers with the right information to move forward.
More broadly, the project aimed to strengthen digital credibility and give Herotel Business a platform to grow on its own terms.
The solution
Our work began with the site architecture, mapping it to reflect Herotel Business’s service offering, evolving brand, and the needs of prospective clients. This laid the foundation for a clear flow that helped users move seamlessly from curiosity to conversion.
With the structure in place, we moved into wireframes and designed a scalable layout to guide different business audiences through intuitive journeys. Each route was planned to reduce friction and surface relevant content with clarity.
As the design phase began, we evolved Herotel Business’s early visual expression, originally developed for a pitch deck, into a more refined digital identity. This shaped the site’s interface, iconography, and tone, aligning it with the division’s growing presence in the B2B market.
The final site was built on a flexible CMS to ensure scalability and easy updates. The “Check My Coverage” tool was integrated directly into the journey, allowing users to explore availability without breaking their flow. Key analytics tools were also connected to support continuous, data-led improvement.
The result
The new website gave Herotel Business a focused digital platform built specifically for its goals and growth.
By stepping out from the broader Herotel brand, the division gained a clearer identity and the ability to speak directly to business clients. The refined design system now supports consistency across web, marketing collateral, and internal communications.
The scalable CMS and modular system give the internal team full control over updates and content expansion, while analytics integrations provide insight into user behaviour and support data-led decisions.
Crucially, the integration of the “Check My Coverage” tool turned the website into more than a brand showcase. It became a functional gateway for prospective clients to explore products, confirm availability, and start their journey with fewer barriers.
With a dedicated platform in place, Herotel Business is now positioned to grow and compete on its own terms
Let’s build bold solutions
that deliver real impact
Your vision. Our expertise. Shaping what matters.
Let’s get started.
Your vision. Our expertise. Shaping what matters.
Let’s get started.
Your vision. Our expertise. Shaping what matters.
Let’s get started.
Your vision. Our expertise. Shaping what matters.
Let’s get started.