Building a brand that communicates simplicity and practicing the art of ‘show don’t tell’.
Project Overview
The challenge
VOD Media, a network and IT solutions provider, simplifies complex IT and network deployments for clients across industries. However, while the brand and logo effectively visualised network infrastructure, it failed to communicate the company’s core promise—simplicity and ease.
Despite offering a broad range of corporate IT services, its client base remained largely within the hospitality sector, limiting opportunities for expansion.
The challenge? Refine the brand to reflect VOD Media’s straightforward service approach while positioning it for growth beyond hospitality.
The solution
We reimagined VOD Media’s brand, refining its identity to align with its core values of simplicity and efficiency. The logo and visual identity were redesigned to create a bold yet minimalistic aesthetic, ensuring clarity across digital and social platforms.
Alongside this, we redesigned the website to improve user experience, making it easier for corporate clients to navigate VOD’s diverse service offerings. To amplify visibility and position VOD Media beyond the hospitality industry, we executed a targeted digital strategy:
- Strengthened SEO to enhance corporate-focused search visibility and reinforce credibility.
- Refined social media content to showcase the full scope of services and expertise.
- Introduced Google Ads as a key driver for lead generation, targeting corporate decision-makers with tailored campaigns.
By integrating branding, digital strategy, and performance marketing, we established a cohesive, future-proofed identity that not only expanded VOD Media’s reach but positioned it for long-term success.
The result
The refreshed brand and simplified visual identity positioned VOD Media as a provider of seamless IT and network solutions, reinforcing their ability to turn complex challenges into effortless deployments.
With a refined website and targeted digital strategy, VOD Media expanded its reach beyond hospitality, attracting high-value leads in both the corporate and business sectors. Google Ads played a key role in driving these connections, ensuring VOD Media appeared in front of the right audiences at the right time. By leveraging performance insights, the campaign continuously refined targeting and ad spend for optimal ROI.
Case study spotlights and strategic content shared across social media and landing pages helped increase engagement by 83%, demonstrating VOD Media’s expertise in action and positioning them as a trusted partner in IT infrastructure.
Measuring the impact
Let’s build bold solutions
that deliver real impact
Your vision. Our expertise. Shaping what matters.
Let’s get started.
Your vision. Our expertise. Shaping what matters.
Let’s get started.
Your vision. Our expertise. Shaping what matters.
Let’s get started.
Your vision. Our expertise. Shaping what matters.
Let’s get started.